"While it is true that many people simply can't afford to pay more for food, either in money or time or both, many more of us can. After all, just in the last decade or two we've somehow found the time in the day to spend several hours on the internet and the money in the budget not only to pay for broadband service, but to cover a second phone bill and a new monthly bill for television, formerly free. For the majority of Americans, spending more for better food is less a matter of ability than priority."
-Michael Pollan, In Defense of Food: An Eater's Manifesto
Americans now spend less than 10% of our disposable income on food, a percentage that is disproportionate with the rest of the world. While this may seem good, it is really a reflection of the quality and type of food we are buying. Watch this: Cost of Food